Since 2020, Oracle has been the main sponsor of Red Bull’s Formula 1 team. The American company, a developer of software and cloud technology, has become an indispensable link in the race weekends of the racing stable of Max Verstappen and Sergio Pérez. Their own Race Data Experience Center in Utrecht provides a fascinating insight…
‘Everyone has the same access to the same data, but it’s about what you do with the data to gain an advantage.’
The quote from Hannah Schmitz, chief strategy engineer at Red Bull, is printed on a wall at the beautifully designed Race Data Experience Center. It essentially encapsulates what Oracle does with its technology as Red Bull’s data partner.
Sixteen billion calculations in one race weekend
In Formula 1, a lot – and increasingly – revolves around race simulations and computational power. An example? All conceivable race scenarios for a Grand Prix on Sunday are calculated using Oracle’s technology. In total, this involves 16 billion calculations, also utilizing the limitless possibilities of artificial intelligence, machine learning, and the cloud.
“We actually want to make it clear through our Race Data Experience Center that our partnership with Red Bull’s Formula 1 team involves much more than a bag of money and a sticker on the car. Our collaboration is about sharing and developing technical knowledge and capabilities,” says Samara Lalmy on behalf of Oracle. “In Formula 1, everything revolves around data. For us, it is the ultimate user case to show what our technology can do.
