Mickey Mouse and his friends are heading to Las Vegas! Formula 1 and new partner Disney have announced they will officially kick off their collaboration during the GP Las Vegas, featuring a spectacular show at the famous Bellagio fountains. Mickey Mouse, the most well-known character from the American media conglomerate, will take center stage in what promises to be a ‘unique performance’.
Formula 1 announced its partnership with Disney last May. The goal of the two parties is to jointly offer new experiences, content, and merchandise to fans. The official launch of the collaboration, named ‘Fuel the Magic’, will take place in Las Vegas, as Formula 1 officially announced last Tuesday. During the race weekend in the American desert city, Disney characters Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto will be present.Apologies for the confusion. Please provide the text in the source language that needs to be translated and optimized for Dutch newspaper readers.
‘Two Iconic Brands’
The collaboration kicks off spectacularly with a show at the Bellagio fountains, where the famous Disney mouse will also play the leading role. In addition, the various characters will be found in the pit lane during the Grand Prix weekend. “We are delighted to unite sport, pop culture, and entertainment in a way that offers both Mickey and his friends and F1 fans worldwide an unforgettable experience,” says Tasia Filippatos, President of Disney Consumer Products, about the launch of the new campaign in Las Vegas.
“Our collaboration with Disney builds on a shared passion for storytelling, innovation, and creating unforgettable moments,” adds Emily Prazer, Chief Commercial Officer of Formula 1. “With the global launch of Disney’s Mickey & Friends and Formula 1 in 2026, the Fuel the Magic program will bring together two iconic brands. This will provide fans of all ages with a race weekend full of creativity, entertainment, and a touch of magic.”
