The Zandvoort circuit will have a new title sponsor for the upcoming Dutch GP. The track has bid farewell to its former naming partner CM.com and will now be known as MASCOT Circuit Zandvoort. MASCOT is a Danish textile company specializing in professional workwear. The brand will be prominently visible on and around the circuit during the Dutch race weekend.
For at least the next three years, Circuit Zandvoort will bear the name of MASCOT, including during the provisional final editions of the Dutch Grand Prix. The Danish company succeeds telecommunications company CM.com, which sponsored Zandvoort since 2020. In an official press release, MASCOT, which has long been associated with the circuit, emphasized its ‘deep roots in international motorsport’.
“We are proud that we can further intensify our long-term collaboration with MASCOT,” declared Robert van Overdijk, general director of Zandvoort. “MASCOT stands for quality, sustainability, and performance – values that seamlessly align with our circuit. With this step, we are creating a powerful platform together that elevates both brands to a higher level.”
Danny Bonn, Market Director Benelux of MASCOT, also responded enthusiastically. “Circuit Zandvoort embodies exactly what MASCOT stands for: top performance, craftsmanship, and reliability, even under the toughest conditions,” he said. “We are delighted to be able to link our name to this iconic circuit and look forward to making history together in the coming years.”
