Adam Norris is a successful entrepreneur, but above all, a loving father of four. In a conversation about global impact, both of his company and his son Lando Norris, he discusses love and vulnerability, success and dreams; on and off the track. “Lando is naturally introverted,” he says.
Over the years, Lando Norris has developed into one of the most beloved drivers in Formula 1. His father, Adam Norris, has watched him grow. “Lando is naturally introverted. Through all the media attention over the years, all the interviews and press moments in racing classes and certainly in Formula 1, he has learned to communicate better. But essentially, he has always remained true to himself. I’m proud of that.”
What many believe sets the McLaren driver apart from others on the grid is his openness. “He might even be too open, people are not used to that in this sport. But Lando says what he thinks, what he feels above all. Other drivers do that too, I know. But not in public. And that’s a difference.”
Adam Norris explains where his son’s openness comes from. Of course, it has to do with character, with traits, personality. But also with how you are shaped as a driver. “When Lando was 12 years old, we made sure he got lessons in public speaking, a kind of media training. But we stopped that quite quickly. We realized that many drivers sound like robots and we didn’t want him to become like that. We preferred him to be open. And pure.”
