Damson Idris – actor in F1: The Movie – has been appointed Global Brand Ambassador for Formula 1. Formula1.com announced it on Wednesday following the ‘All To Drive For’ campaign. The Hollywood star will focus on strengthening the connection between entertainment culture and motorsport. “Being part of this world means a lot to me and I’m proud to represent something that inspires and connects people around the globe,” Idris said.
During the film’s production Idris was already closely involved with teams, drivers and Formula 1 organisers, which made him a familiar face in the paddock. It is precisely that involvement that has now elevated him to ambassador of the sport. The objective of the partnership is to build a bridge between Formula 1 and the culture and entertainment world. Idris will attend multiple Grands Prix and support the sport across a range of content and promotional activities to reach a new generation of fans.
‘Extremely excited’
The actor says he is drawn to worlds where culture, performance and precision meet. According to Idris, Formula 1 fits that perfectly. “I’m extremely excited to take on this role as Global Ambassador. I already had a lot of respect for the sport, but the film really gave me insight into the innovation, passion and intensity behind everything that happens,” Idris tells Formula1.com.
Formula 1 CEO Stefano Domenicali also sees the collaboration as a logical step. According to the Italian, Idris shares the passion and vision to help grow Formula 1. Moreover, the film has put the sport in front of a new audience, which makes the partnership even more valuable. “Authenticity sits at the heart of Formula 1 and Damson shares our passion and vision to grow the sport further. With his huge reach in the entertainment and lifestyle world, we’ll find new ways together to connect with fans,” Domenicali concludes.
