Team VCARB has unveiled a striking new car livery for the American Grand Prix: a design featuring a tortoiseshell pattern in black and amber, inspired by the title sponsor’s namesake card.
Not only the car itself, but also the racing suits of Liam Lawson and Isack Hadjar, the team clothing, and even the garage have been completely immersed in this one-off style. According to Racing Bulls CEO Peter Bayer, this is yet another example of VCARB’s unique approach to the sport. “Motorsport meets music, fashion, and creativity,” believes the Austrian. The launch was supported by a collaboration with Cash App and American country singer Shaboozey, giving this one-time colorful excursion a strong cultural impact.
According to Bayer, the special design represents a next step in how VCARB positions itself: not only track performance is important, but also visual identity, branding, and connection with supporters.
