The Williams Formula 1 team has found a new sponsor in clothing brand Reflo. The company, known for its sustainable products, will develop team clothing for the British racing stable. This indirectly brings professional footballer Harry Kane into Formula 1; the English international is a co-owner of the brand. Williams fans will also be able to turn to Reflo for official team clothing.
“This partnership for Williams is about bringing together innovation, performance, and responsible design,” said Luke Timmins, merchandise director of Williams. “By collaborating with Reflo, we can deliver high-quality, stylish team clothing that meets the demands of motorsport while being sustainably manufactured. Together, we are setting new standards for the sport and its global audience.”
At Reflo, the company co-owned by Harry Kane, they are equally enthusiastic about the partnership with Williams. “This is a pivotal moment for us,” added co-founder Peter Philippou. “This collaboration enables us to demonstrate how sustainable design and groundbreaking performance can seamlessly work together. The association with such an iconic brand in Formula 1 is a huge milestone for us and confirms Reflo’s position as a leader in high-quality sportswear.” Williams fans – and Harry Kane fans – can turn to Reflo for a variety of team clothing, from polo shirts to sweaters and from T-shirts to jackets.